WELCOME TO THE VAULT
BUILD A
FULLY BOOKED
STUDIO IN
12 MONTHS.
Learn the exact content method that grows your following, fills your DMs and turns followers into paying clients.
YOUR NEXT LEVEL STARTS HERE
THE VAULT ROADMAP
LEARN WHAT WORKS
Business, content, marketing, sales and growth strategies made simple for beauty artists.
DON’T BUILD ALONE
Connect with women who understand exactly where you’re at and where you’re heading.
LEARN FROM EXPERTS
Access guest experts, live trainings and real-world guidance from people who’ve done it.
START NOW
Join from $149 per month for 12 months and start building with direction.
WHY THE VAULT EXISTS
MASTER THE BUSINESS
BEHIND THE BEAUTY.
The Vault is where beauty artists learn the business side most people were never taught.
FOR THE ARTIST WHO KNOWS THEY’RE GOOD
But still feels like they’re guessing through business.
You can create beautiful brows and still feel lost with pricing, content, enquiries, client retention and growth.
The Vault gives you the education, support, strategy and community to stop piecing it together alone.
More Confident Pricing
Learn how to stop undercharging, package your services properly and build offers that actually support your income goals.
Content That Brings Clients
Create content that gets seen, builds trust and turns followers into enquiries, bookings and money in your bank account.
A Business That Grows
Build the systems, confidence and direction to grow beyond “just posting” and start creating consistent momentum in your studio.
This is where you stop guessing and start building with direction.
JOIN THE VAULTWHY YOU NEED THE VAULT
THE DIFFERENCE ISN'T
TALENT. IT'S STRATEGY.
The artists building thriving beauty businesses aren't more talented than you. They simply have the right roadmap, support and strategy.
WITHOUT THE VAULT
✕ Constantly second-guessing yourself
✕ Posting consistently but getting little to no enquiries
✕ Pricing based on what everyone else is charging
✕ Wondering why other artists are growing faster
✕ Buying random courses that don't connect
✕ Working harder without seeing real growth
INSIDE THE VAULT
✓ A clear roadmap for every stage of business
✓ Weekly content ideas that actually convert
✓ Pricing strategies that increase profit
✓ Monthly coaching & guest experts
✓ Templates instead of starting from scratch
✓ A community building alongside you
Stop guessing. Start building with strategy.
THESE MESSAGES SAY MORE THAN WE EVER COULD.
Within days of joining The Vault, these were already landing in our inbox.
These messages came from artists who decided to start. Yours could be next.
WHY I BUILT THE VAULT
THE SUPPORT I WISH I HAD WHEN I STARTED.
I started in a little room with a dream, a treatment bed and no real roadmap. I had to figure out pricing, content, clients, products, confidence and business the hard way.
Every mistake taught me something, but it also cost me time, money and a whole lot of self-doubt. The Vault was created so you don’t have to spend years piecing it all together alone.
Inside The Vault, you don’t just get lessons. You get my support, my strategy, my experience and direct access to ask questions when things come up in your business.
You’re not joining another course.
You’re joining a community of artists who are serious about building a business that lasts, with me in your corner every step of the way.
- Direct access to Gena for support
- Monthly coaching and guest experts
- Private Skool community
- Proven systems you can implement immediately
MEET YOUR GUEST EXPERTS
LEARN FROM THE PEOPLE
SHAPING THE INDUSTRY.
Throughout your 12 months inside The Vault, you’ll join exclusive live sessions with respected artists, educators and business owners. Ask questions live, hear different perspectives and revisit every session inside the replay library.
New guest experts and live sessions continue to be added throughout the year.
JOIN THE VAULTSERVICE CALCULATOR
WHAT COULD ONE SERVICE BE WORTH?
Average service price × clients per day × 20 working days × 12 months
POTENTIAL ADDITIONAL REVENUE
That’s a potential 45.8x return on your $4,188 investment.
Based on 20 working days per month. Individual results will vary.
THE VAULT IS ALWAYS GROWING
THIS ISN’T A STATIC COURSE.
The Vault keeps evolving with you. Every month brings more support, more strategy and more reasons to keep showing up for your business.Monthly Vault Sessions
Join live coaching, ask questions, get support and work through what’s actually happening inside your business.
Guest Expert Trainings
Learn from experts across content, marketing, mindset, branding, sales and business growth.
New Lessons & Resources
The Vault continues to grow with new trainings, templates, downloads and updates added over time.
Community Support
Ask questions, share wins, get feedback and grow alongside artists who understand the journey.
Your business won’t stay the same. Neither will The Vault.
Every month is another opportunity to learn, implement and move closer to the artist and business owner you’re becoming.
YOUR NEXT LEVEL
YOU'VE OUTGROWN
FIGURING IT OUT
ALONE.
You’re great at what you do.
Clients love your work.
But deep down, you know you’re capable of more.
More confidence. More direction. More income. More freedom.
The Vault was built to help you stop guessing and start growing with strategy, support and a room full of women building too.
QUESTIONS BEFORE YOU JOIN?
FAQs
Everything you need to know before choosing your pathway into The Vault.What exactly am I getting when I join?
Every membership includes access to The Vault, our education, mentorship and business growth hub packed with trainings, resources, coaching and community support.
Depending on your option, you may also unlock Brow Mastery Online or Ombré Brow Artistry Online plus Brow Mastery.
What if I can't make the live calls?
Every live coaching call, guest expert training and workshop is recorded and uploaded inside The Vault so you can watch on your own schedule.
How much does it cost?
Vault Only: $149 AUD/month for 12 months.
Brow Mastery + Vault: $249 AUD/month for 12 months.
Ombré + Brow Mastery + Vault: $349 AUD/month for 12 months.
How do I get access after I pay?
Once your enrolment is complete, you’ll receive your access details by email. You’ll be able to log in, start your course and access The Vault.
How long do I have access?
You’ll have 12 months of access to your chosen course and The Vault.
Do I need previous experience?
No. Brow Mastery is beginner friendly. The Vault is also suitable for artists who already offer services but want more business direction.
Is support included?
Yes. Inside The Vault you’ll have access to ongoing support, coaching, resources and community guidance.
Will this help me build my business?
Yes. The courses teach the skills. The Vault gives you the business strategy, content support, marketing education and accountability behind them.
Can I cancel anytime?
The Vault is a fixed 12-month payment plan. By enrolling, you are committing to all 12 payments.
Why is this different?
Most courses teach you a skill and leave you to figure out the rest. The Vault gives you the strategy, support and community to build the business behind the beauty.
THE NEXT CHAPTER STARTS HERE.
You’ve spent enough time watching from the sidelines.
The artists creating incredible work aren’t more talented than you. They simply decided to start.
If you’re ready to back yourself, learn the skills and build the career you’ve been dreaming about, we’re ready when you are.
✨ Your future self will thank you for this. ✨
Ready to build a fully booked beauty business?